Simply Calla serves as a platform for growers to showcase their exquisite calla products while inspiring florists, garden centers, and retailers with innovative uses. The initiative aims to highlight calla’s elegance through captivating pictures and Instagram accounts, encouraging creativity. The calla’s sleek stems and delicate blooms offer a modern, peaceful, and versatile touch to designs. The platform showcases worldwide florists, such as Lewis Miller and Yuji Kobayashi, who beautifully incorporate callas in their creations. With various styles and techniques, florists like Maria Elisa Maxit, Hitomi Gilliam, and others display the diverse appeal of callas, making it a timeless choice for floral artistry.
Read more on Thursd: https://thursd.com/articles/the-outspoken-and-simple-style-of-the-calla-shown-by-florists-from-around-the-world
