Hitomi Gilliam, an AIFD-certified floral designer, is dedicated to sharing her knowledge. Through her website and social media, she offers educational content and new features

Callas add a festive touch to bouquets, cherished for their stylish shape and symbolism of beauty and happiness. Their elegance and modern tints make them

For those passionate about flowers and plants, seeking inspiration for creativity, Simply Calla presents the elegant calla pot plant. With its chalice-shaped bracts and expanded

The most depressing day of the year falls on January 18 in 2021. A great opportunity to surprise your customers with a colorful assortment of

Of course you can make an amazing design statement with a few Calla stems in a vase, but discover the power of Callas with a

If there is one flower which has a festive appearance, that must be the Calla. The chalice shaped flowers look like a champagne flute! The

The development of Corona has significantly affected society through fear, uncertainty and a lack of clarity. Especially in these dark days the consumer needs optimism

The Christmas decorations are cleaned up again. Empty bare spots are created in the living environment of the consumer. A promising moment for florists and

The new ‘Pantone Color of the year 2021’ is Illuminating Yellow. This is a lively and hopeful colour with a definitely positive message and totally

A new year, with new opportunities for you as a florist. These days are a great time to think about the way you can make