Simply Flowers

Simply Flowers

It is especially the stylish shape of the Calla which makes it unique. Callas are available in the most beautiful soft modern tints and the flowers exude simplicity and peace. That is why this elegant flower is suitable to combine with other amazing flowers in bouquets or arrangements in every season. The elegant and exclusive image of the Calla is also an enrichment for every arrangement.

Simply Play

The Calla is a favourite product worldwide in exclusive arrangements especially in funeral work and decorating weddings, but as well as these special moments, florists can also distinguish themselves with interesting product combinations and impressive bouquets. With its simplicity, peace, personality and unique style, Calla creates extra impact and brings harmony and excitement to a bouquet. What is more beautiful than a loosely tied bouquet made up of a few these characterful, special flowers which are given the space to let themselves be seen? Flowers which are all different in colour, shape, structure and length will create a beautiful contrast and bring a bouquet to life. Try the Calla mixed together with a gorgeous large rose, a luscious carnation or a wild spider chrysanthemum and experience the contrasts of colour and shape. Under the heading ‘Inspiration’ we show a range of interesting combinations which the consumer will love.

Sometimes we are too conservative with using Callas in formal arrangements. Play a little with the colours and amazing shape of the Calla and experience the effect and enrichment of your flower arrangements.

Simply Design

The Calla doesn’t only work well in combination with other flowers. If you place one or more Calla’s in a lovely vase you will also create a real design statement because of its unique shape. Callas are often presented in design magazines in this way, sometimes in a really simple and stylish manner but also as a mix of natural colours, frivolous and fun! The Calla can look fragile but is actually strong and firm to work with in floristry. It is also one of the only flowers which is easy to bend. Because of this the Calla gives an extra dimension to florist arrangements. Experience the special design character of the Calla and also the sales opportunities they offer.

Simply Reviews

As growers we can grow the most beautiful Calla’s, but it is the florist who will captivate the consumer, with their creativity and skills. More and more florists are discovering the simplicity and impact of Callas in their flower arrangements. Not just for funerals or bridal bouquets but also for weekend bouquets and table arrangements! Here are a number of reviews from florists and designers.

Brigitte Boecking Darmstadt
"Some customers are afraid of the darker Calla’s. I love to combine them with a few other flowers and this really surprises them."
Brigitte Boecking
Blumenhaus Chrysantem | Darmstadt Germany
Brigitte Heinrichs Germany2
"As well as a basic range I like to work with a few flowers which can give extra impact. That is definitely the Calla. I see the Calla as the sun in Spring!"
Brigitte Heinrichs
Germany
Cemal Phillo Flowers Londen
"We like to use the Calla in bouquets for our business to business customers. When we change the vases after a week the Calla’s still look great!"
Cemal Cemal
London United Kingdom
Cyrill Tronchet UK -2
"I love to use the Calla as a base for my bouquets because of its unique shape. I say Calla first!"
Cyrill Tronchet
London United Kingdom
florist Dries Season Flowers Amsterdam
"The Calla has a real ‘ WOW Factor’ due to its pronounced colours and long stems!"
Dries
Season Flowers | Amsterdam The Netherlands
joanstamfloraldesigner2
"The natural colours and expressive character of the Calla give your flower arrangements an extra dimension. A flower to break through tradition!"
Joan Stam
Bloomtube | The Netherlands
joycebrueren
"I often leave the Calla stems in a bouquet a bit longer, so that they spring out and give extra energy through their simplicity."
Joyce Brueren
Jolls | Venlo The Netherlands
Olga Sahraoui NYC22
"Here in New York the Calla is a favourite for brides. I also consider it to be one of the most special flowers because of its simplicity."
Olga Sahraoui
Sahola Floral Art | New York USA
resivangoolfloraldesigner
"As florists we need to dare to experiment to distinguish ourselves. This also needs unique flowers and that is definitely the Calla with its shape and style."
Resi van Gool
Kamille Bloemen | Geertruidenberg The Netherlands
Sabrina Pagh Kopenhagen
"The elegant Calla is for me the 'Queen of the Flowers'. Not only easy to bend, but fits perfectly in both the classic and the modern Nordic interior style."
Sabrina Pagh
Copenhagen Denmark
tomnackaerts young amadeus flowers Leuven Belgium
"We love the elegant style and decorative value of the Calla. Unique in its ability to bend!"
Tom Nackaerts
Young Amadeus Flowers | Leuven Belgium
V_V Flowers Breda Netherlands
"We love to make wild and loose bouquets, where we give flowers the space to shine. The simplicity and power of the Calla works perfectly with our style."
Tess
V&V Flowers | Breda The Netherlands

Simply Small, Medium & Large.

The Calla is available in a range of lengths and is therefore very suitable for bouquets and arrangements in diverse formats. The short small flowering types are perfect to use in small ‘posy’ bouquets, but the extra-long and large flowering Aethiopica’s are a real eye catcher in businesses or at events.

Simply Small

Simply Medium

Simply Large

Simply Small, Medium & Large.

The Calla is available in a range of lengths and is therefore very suitable for bouquets and arrangements in diverse formats. The short small flowering types are perfect to use in small ‘posy’ bouquets, but the extra-long and large flowering Aethiopica’s are a real eye catcher in businesses or at events.

Simply Small

Simply Medium

Simply Large

Simply Colourful

The Calla collection can be recognised by its large palette of natural colours. The beautiful intense white varieties are especially well known and valued by florists. The fresh yellow and warm orange varieties are also popular and distinctive. In the last few years the pink versions also seem to have become popular, from soft pastel tints to bright fuchsia. Also unique in the Calla colour palette are the dark purple and even black varieties, which make a powerful statement in modern bouquets. The fresh green varieties and the bi-coloured flowers, with combinations of purple with white or red, with a hint of green are very special. Regarding the red, have you used the intense red Calla in a fiery romantic bouquet?

Simply Care

A few care instructions to improve the vase life in the shop:

1Calla’s love a clean vase or buckets with clean water. Use as little water as possible to avoid the build-up of slime on the stems.

2It is advisable to add a chlorine tablet or bulb flower food to the water.

3Before placing the flowers in the vase, let the Calla’s drain and cut a few centimeters off the stem with a sharp knife.

4Regularly cutting the bottom of the stems and refreshing the water will increase the vase life.

5Remove stems covered in slime straight away.

6Be careful not to damage or knock the bracts. Always pick up the flower by the stem.

Simply Beauty

The botanical name for the Calla is Zantedeschia, named after the Italian doctor and botanist R. Zantedeschia (1773-1846) who brought the Calla to Europe in the 18th Century. The Zantedeschia was originally also called the Arum Aethiopicum, Calla Aethiopica or Ethiopian Arum Lily. In the 18th Century Africa was known in the West mainly as Ethiopia.

Aethiopica is also Greek for ‘grown in the land of the Moors’  or ‘bleached by the sun’. The popular name became Calla, a short and powerful name which suits the powerful simplicity of the flower. Calla also means beautiful in Greek.